Instagram is a visual platform where users share photos and videos with their
audience. If you’re a business owner, you can use Instagram to promote your
products and services and funnel traffic to your website or physical storefront.
To get started, sign up for an account with your Facebook profile or email address.
Then, create your profile by adding a creative bio and business contact information.
- Be consistent.
Consistency is key in just about anything you do in life (and especially when it
comes to social media marketing). Brands that consistently post high-quality content
on a regular basis are more likely to see increased engagement.
Creating a consistent theme for your Instagram content is one of the most effective
ways to grow your following organically. This can be as simple as choosing a certain
filter or preset for all of your photos and using it on every photo you upload, or it can
be more complex such as defining a specific style or message that your posts will
follow. For more info, do visit this website rexpayments.
Having consistent branding also includes using the same fonts and colors in all of
your branded graphics, as well as sticking with the language you use in your
captions. Lastly, it’s important to always keep your bio link up to date with any
website or social media page you want to direct traffic to.
- Be creative.
The best way to grow your Instagram followers organically is through original,
creative content. This doesn’t mean that your posts need to be highly polished, but
they should reflect the personality of your brand and convey a clear message.
Another great way to be creative on Instagram is by creating POV reels that
showcase the behind-the-scenes of your business. This gives your audience a more
realistic view of your business and builds trust.
Using witty, sharp captions can also be a creative way to engage with your
audience. Similarly, regramming user-generated content from your followers can
help build social proof and show that your audience is invested in your brand.
- Be engaging.
With billions of people on Instagram, it’s important to set yourself apart. Posting
relatable content that your audience is interested in, like a quick recipe or business
tip, will keep them engaged and coming back.
Your social media marketing voice should be unique and consistent, reflecting your
brand’s values both on and off Instagram. Having a clear visual content style and
theme will also help your audience recognize your account and differentiate you
Profile clicks and mentions are valuable engagement metrics that indicate your
audience is interested in learning more about your business. Link clicks are a more
valuable conversion that move your audience off of Instagram and onto your website
to buy products or services. Avoid shortcuts such as buying fake followers, which is
against Instagram’s Terms of Service and can damage your credibility.
- Be original.
In order to grow your audience, you need to offer something unique. This could be a
free giveaway, an incentive to sign up for your email list, or a discount on their next
purchase. Whatever you choose, make sure it’s authentic to your brand and will
actually convert your followers into customers.
The profile grid, photo, and “Highlights” on your Instagram should all work together
to share a cohesive story about your business. This can help potential followers
understand what your brand is all about in a quick and easy way.
Using trending topics in your Reels can help boost your reach. Also, including
hashtags in your Reels allows users who are searching for specific terms to find your
content. The more relevant the hashtags are, the better.
- Be interesting.
As a visual-heavy platform, Instagram relies on your content to gain new followers.
Aim for a consistent aesthetic that aligns with your brand identity. For example, if
you’re a yoga and athleisure brand, your aesthetic might include sleek imagery and
Optimizing your posting times can also increase reach on Instagram. Posting during
your audience’s most active time will result in more engagement, which can help
your posts appear in more news feeds. To find out when your audience is most
active, check your Instagram insights.
Lastly, make sure your bio and post descriptions are compelling to draw in followers.
Adding special characters and symbols to your bio can help set you apart from the
crowd. Try using a free mobile app like Character Pad, which catalogs nearly every
character and symbol not found in the 26-letter English alphabet.